guacThey actually
care.
They've put in the hours, chased the upgrade, and felt the loss. That gives the story some weight.
😮🔥🤯
PLAYER-GENERATED CONTENT FOR MOBILE GAMES
Your players know
Guac helps mobile game teams get TikToks and Reels from real players. You set the prompt and budget; players earn from verified views.
✓ No follower minimum✓ Only verified views count✓ You set the cap
EXPLORE EXAMPLE PLAYER MOMENTS.✦
The plot twist story angle example only
The plot twist story angle example onlyGAME LAUNCHES✦LIVE OPS✦PLAYER STORIES✦TIKTOK-NATIVE✦CREATIVE TESTING✦GAME LAUNCHES✦LIVE OPS✦PLAYER STORIES✦TIKTOK-NATIVE✦CREATIVE TESTING✦
WHY PLAYERS MAKE BETTER CREATIVE
They don't need
the backstory.
A hired creator can learn the brief. A player has lived it. That difference tends to show up in the first three seconds.
They actually
It sounds like
the community.
The references, language, and little details are right because they came from inside the game.
You get more
than content.
Each post is a tiny market test. Together, they show you what players want to see more of.
THE GUAC LOOP
Give them a prompt.
Let them surprise you.
You set the guardrails. Players bring the angles. The numbers tell you what to do next.
01THE PROMPT
CAMPAIGN PROMPTShow us your most
impossible win.LIVE OPS / WEEK 12
impossible win.LIVE OPS / WEEK 12
Give them a reason to post
Pick one moment you want to unlock. Then choose the reward, timing, and maximum payout.
02THE PLAYERS
P1P2P3P4+18
Let players do their thing
No matching scripts. Players film, edit, and post in their own voice. Guac handles the admin.
03THE SIGNAL
TOP ANGLE ↑
Follow the attention
Verified views show you which jokes, hooks, and gameplay moments are worth building on.
A CONCRETE EXAMPLE
No vague deck.
Here's a sample pilot.
We do not have gaming case studies yet, so we will not pretend otherwise. This is simply what a focused first campaign could look like.
CHOOSE A STARTING POINT
This is an example structure—not a case study, promise, or quote. Your pilot would be shaped around your game.
SAMPLE 01 / LIVE OPSILLUSTRATIVE ONLY
THE PLAYER PROMPT“Show us your most impossible comeback.”
- PLAYERS
- 25 invited players
- WINDOW
- 14 days
- MAX BUDGET
- €2,500 cap
- REWARD RATE
- €5 / 1K verified views
ONE WORKED EXAMPLE50K verified views × €5 / 1K = €250The campaign cap is set before anything goes live.
THE QUESTION THIS PILOT ANSWERS
Which gameplay moments are naturally worth sharing?
THE PEOPLE BEHIND THE PLAY
Your best creative team might already be in the game.
They know the meta, the memes, and the moments nobody outside the community would think to brief.
Let's plan a pilot✦
PLAYER_08“wait till you see
what happens 😭”
what happens 😭”
PLAYER_1442.8K viewsVERIFIED ✓
THE USEFUL PART
A folder of videos is nice.
Knowing what worked is better.
Every post gives your social, creative, and UA teams another clue about what people actually want to watch.
GUAC / CAMPAIGN PREVIEW ILLUSTRATIVE DATA
ACTIVE POSTS24+6 THIS WEEK
VERIFIED VIEWS324K+31.8%
COST / 1K VIEWS€4.20WITHIN TARGET
PLAYERANGLEVIEWSSIGNALSCORE
@mia_playsUnexpected win128.4KScale
@jaylevelsBuild reveal48.7KWatch
@noah.exePlayer reaction21.2KLearn
01
Spot the good stuff early
See which player language and gameplay moments are earning attention.
02
Keep the budget boring
Set the rules and cap every video before the campaign goes live.
03
Make the next brief smarter
Carry the winning hooks into your next organic post, creator brief, or ad.
WHEN TO USE IT
Whenever your players
have something to talk about.
Make week one feel busy.
Give the feed real discovery, reactions, and early wins—not polished launch-day filler.
↗Give the update a human angle.
A new mode or skin is the feature. What players do with it is the story.
↗Stop starting from zero.
Keep fresh player stories entering the system between the big beats.
↗Test the hook before the ad.
Let organic player response sharpen the angles your paid team takes further.
↗FAIR QUESTIONS
What you'll probably
ask on the call.
Here's the short version. The useful version will depend on your game, your market, and what you're trying to learn.
Let's plan a pilot01Isn't this just another UGC campaign?
Not quite. Most UGC starts by casting creators and handing them a script. Guac starts with people who already play your game, then rewards the posts that earn real, verified attention. The difference is usually obvious in the first few seconds.
02Do you have gaming case studies yet?
Not yet. This is a new direction for Guac, and we'd rather say that plainly than dress sample numbers up as proof. The first step is a tightly scoped pilot with a clear budget and one useful question to answer.
03Do players need an audience already?
No. A player with 300 followers can make the video everyone sends to a friend. We care about what each post does, not how impressive the creator's profile looks beforehand.
04What do we actually pay for?
Verified views. You choose a rate per 1,000 views and a maximum payout for each video before anything goes live. If a post goes nowhere, it cannot run away with the budget. If it takes off, the player shares in the upside.
05Which games tend to work best?
Games with moments people naturally want to show someone else: a ridiculous comeback, a painful fail, a rare pull, a clever build, or a very specific community joke. If you're unsure, that is exactly what a small pilot can test.
06Can we run the videos as ads?
Yes, if we set that up in the campaign. We'll agree on usage rights before launch so players know what they're opting into and your team knows exactly where the content can be used.
START SMALL
Want to see what
your players would make?
Tell us what's happening in your game. We'll turn it into a small, focused pilot with a clear prompt, budget, and question to answer.
Let's plan a pilot